• Provide non-traditional exposures to emerging markets as well as alternative asset classes and themes. Themes include infrastructure which is commonly associated with the most sophisticated, globally oriented institutional investors such as mega-pension funds, endowments and sovereign wealth funds. Another powerful theme is food supply.
• Provide these alternative exposures through unique yet efficient investable instruments, primarily ETFs.
• Provide investors access to alternative methodologies. In terms of indexing methods which underlie ETFs, ETFx applies non-market weighted processes such as equal weighting as an effective means to gain exposure.
• Pursue innovative alternative strategies to push the boundaries of beta exposure and alpha searching investments.
• Sector-based products using alternative weighting methodologies (for example, focused on emerging markets) to help investors navigate in a highly correlated global capital market network.

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